owner’s experience & background info.
Bachelor in Kinesiology; Master’s Degree in Gerontology
2016 & 2017 Climbing Wall Association Summit (Colorado) Pre-Conference Presenter: “Boomers and Beyond”
Passionately rock climbing since 2008
Varsity hockey athlete UNB Women’s Hockey Team
CLSA Research Assistant (Dalhousie University & Simon Fraser University sites) https://www.clsa-elcv.ca/
Created two successful "Female-specific” indoor rock climbing programs in Fredericton, New Brunswick and Halifax, Nova Scotia
I love coming up with new ideas and ways to be innovative
michelle leblanc, owner
The idea of Stay.Stoked started crossing my mind when I made the move to British Columbia in pursuit of a Masters Degree in Gerontology at Simon Fraser University. In 2012, I was working as a research assistant for the Canadian Longitudinal Study on Aging. During my interviews with hundreds of participants in this study, I became fascinated with the different factors that affect healthy aging and pursuits of physical activity, like: motivation, exposure, grit, and personal meaning. My own Master’s research work eventually led me to examine the motivations and experiences of middle and older aged adult rock climbers - this pilot study allowed me to marry my passion for rock climbing and a newly found interest in academics.
Since 2015, I have been searching for an existing business or model that simultaneously incorporates: adventure tourism, recreation, culture, education, outdoor experiences and social interactions for 50+. Actually, I found plenty of models for these, but they all marketed or catered to the same age group: youth-aged and young adults. My goal with Stay.Stoked is to facilitate unique & world-class rock climbing learning experiences. The top priorities for Stay.Stoked are the following:
Safe rock climbing in a fun environment
Teach new skills & encourage personal development
I can’t wait until you get to experience the magic of Squamish, the adventure of rock climbing, and connecting you to a new community!
- Michelle -